Congratulations on building your player profile page, but this is only the first step.
To have a successful fundraising campaign you need to contact everyone you know,
ask your friends and relatives to contact everyone they know, and spread the word
about your project whenever and wherever you can.
Be creative. Be assertive. And be persistent. Let everyone know how important sports is to you and your
development as a person. Don't feel bad asking people to give you a little money to help you out. Most people
understand the importance and the value of athletic programs because they've been
involved with sports themselves
Create an AWESOME mission statement: Make sure your mission statement is clear and convincing. People need to understand why you are raising money and how important it is. Get personal in your statement. When sponsors are finished reading your text they should feel guilty if they don't sponsor you!
Be the first one to donate. Get the ball rolling by donating the amount you want other people to give. Then go hard after your slam dunk sponsors like parents, grandparents and siblings. Just like in sports, building momentum is one of the keys to a successful fundraising campaign.
Get the word out and ask for donations. UAA gives you access to your entire email and social network contact lists. Send AT LEAST 3 messages to everyone you know. Email #1: Ask for donations. Then, within a week, send out Email #2.: Update everyone on how your fundraise is going and how you and the team are doing. Create a sense of urgency too. Let people know that the donations are needed NOW, not next week or next month. Keep the updates coming for as long as it takes to meet your goals. In your updates, make sure to thank the people who have donated and encourage them and others to give even a little bit more ($10, $20, $25...) so you'll hit your goal and get the things you and your team need to succeed.
Build up your team. Get Parents, siblings, uncles, aunts, grandparents, etc. to join your fundraising team. On the INVITE SPONSORS page, other people can access their email and social network contacts lists as well. Before sending, just modify the sponsor letter in the text box so it is personalized from the sender.
Ask. Ask. And Ask Again. Just as in sport and life, an important key to successful fundraising is persistence. Remember to post regular updates about your fundraise and your team's goals and accomplishments on facebook using the wall post feature on your profile page. The more people are reminded to donate, the more likely you'll wear them down and convince them - or guilt them - to donate. Post lots of pictures and videos of your athletic performances and successes. If you can get sponsors excited about your cause, they will be more likely to give, give a lot, and give again in the future.
Create a personalized video pitch! Simply use your video camera or even your smart phone video to tell sponsors in your own unique way what you are raising money for and why it’s important. You can be as creative or straightforward as you like. Just be clear, be brief (60 - 90 seconds), and pitch your cause from the heart. Have fun with the video and don’t be afraid to strut your athletic stuff a bit. The more passionate and impressive you are, the more money people will give to support your success. You can make the video by yourself or as a team. Upload your pitch video on Youtube and then simply paste the YouTube URL inside the text box on the UAA INVITE SPONSORS page where it allows you to compose a personal message before sending (remember to explain what the link is or they might not click on it). Your video link will appear in your sponsor’s email invitation. Make sure to upload your YouTube video URL to your media section on your player profile page so people visiting can watch the video again and easily share it with others.
Here’s a couple questions you should answer in your video: Who you are?, What sport you play and what team you’re on? (quickly show them your talent if you can...a slick move, a trick shot, etc. ), What you’re raising money for and how much you need? Why it’s really important to you? (telling a story about your favorite personal sports achievement is a good way to make your point)